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Why not help you help yourself? The role of a knowledge base in customer service

One of the most valuable assets any organization has is employee knowledge. Whether it’s information about customers, product insights or even business...

HubSpot-Shopify Integration – Power Up Your e-Commerce Marketing

HubSpot launched a variety of platform integrations in mid-2018, aimed at existing Shopify users all across the world. The Shopify connection is not only live,...

How to identify a good lead?

How much time should your sales team spend on a lead or prospect, and how do you identify the leads that are most likely to end up buying your products or...

How to build a growth marketing technology stack?

Automation and the use of various technologies have exploded in recent years in both marketing and sales operations. There are many different tools on the...

Peer reviews have an impact on the purchasing decisions of B2B buyers

Peer reviews have been of great importance to consumers for years, and most of us have certainly used TripAdvisor or read user reviews on Facebook, Google or...