When sales team uses Salesforce and marketing team HubSpot
The scenario: the company’s sales team uses Salesforce, and the marketing team uses HubSpot. The two groups may use...
What is CRM-based advertising and how to do it in practice
Digital advertising in paid social media or paid search is not always efficient. Still, we do it because we fear if we...
Prami Growth Agency joins HubSHAC
Prami has joined a new HubSpot Solution Partner collective HubSHAC which delivers a full suite of specialized HubSpot...
What is demand generation, and what do we mean by it?
Demand generation is one of those marketing terms that everyone tends to define a little differently.
How to do A/B testing in HubSpot
Every little detail counts, whether you’re building a new landing page or updating the call-to-action button in your...
HubSpot CMS: Themes, Templates and Modules – what is the difference?
HubSpot CMS is content management software and one of many HubSpot Hubs.
Why not help you help yourself? The role of a knowledge base in customer service
One of the most valuable assets any organization has is employee knowledge. Whether it’s information about customers,...
HubSpot-Shopify Integration – Power Up Your e-Commerce Marketing
HubSpot launched a variety of platform integrations in mid-2018, aimed at existing Shopify users all across the world....
How to identify a good lead?
How much time should your sales team spend on a lead or prospect, and how do you identify the leads that are most...
How to build a growth marketing technology stack?
Automation and the use of various technologies have exploded in recent years in both marketing and sales operations....