When sales team uses Salesforce and marketing team HubSpot
The scenario: the company’s sales team uses Salesforce, and the marketing team uses HubSpot. The two groups may use...
What is demand generation, and what do we mean by it?
Demand generation is one of those marketing terms that everyone tends to define a little differently.
How to identify a good lead?
How much time should your sales team spend on a lead or prospect, and how do you identify the leads that are most...
How to build a growth marketing technology stack?
Automation and the use of various technologies have exploded in recent years in both marketing and sales operations....
Peer reviews have an impact on the purchasing decisions of B2B buyers
Peer reviews have been of great importance to consumers for years, and most of us have certainly used TripAdvisor or...