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How to do account-based marketing with HubSpot

A guide to account-based marketing with HubSpot

ABM acronyms & jargon explained

Marketing and sales are two disciplines full of jargon and acronyms. If you’re running an ABM play, it’s smart to ensure both teams are clear about what is meant when ABM buzzwords inevitably start getting thrown around. 

Set up the foundation

While ABM campaigns can be complex, setting up a solid foundation for your campaign is the first step.

What tools are needed to run an effective ABM campaign?

HubSpot’s ABM tools in conjunction with other tools.

Executing ABM campaigns in HubSpot

Specific ways you can leverage HubSpot’s Sales Hub and Marketing Hub to power your ABM plays.

A guide to account-based marketing with HubSpot