Point pricing
We use a point pricing model in our packages. Each Growth-as-a-Service package includes a certain number of points that can be used flexibly within the same cost framework. Thanks to the model, the focus of doing can be shifted to where it is needed at any given time, yet the costs remain predictable. Project management is always included in the price.
Marketing
| Item | Points | Description |
|---|---|---|
| Blog | 5 | Blog content, images, publishing in social media channels. |
| Social publishing | 5 | Content scheduling and publishing in social media. Existing content, 4 weeks, |
| Paid Social | 15 | Campaign and ad design, copywriting, target audiences. |
| Paid Search | 15 | Campaign and ad design, copywriting, target audiences. |
| Case study | 20 | Customer interview, images, copywriting |
| Lead generation campaign | 40 | Lead generation campaign with content, landing pages, ads, content distribution. |
| Lead nurturing & automation | 15 | Lead nurturing flows. Content and automation. |
| Email marketing | 5 | Content creation with text and images. |
| Events and webinars | 20 | Landing pages, email invitations and reminders, organic social + ads. |
| Video | 5-40 | Small video snippets for social media and ads to large marketing videos. |
| Reporting and dashboards | 10 | Closed-loop reporting with insights. |
Sales
| Item | Points | Description |
|---|---|---|
| Data import & Cleansing | 10 | Preparing import lists, preparing and cleansing data. |
| Deal stage set up | 5 | Setting up deal stages and pipeline views. |
| Integrations | 5 | Integrations with other systems using HubSpot's native integrations. |
| Custom fields and views | 5 | Setting up custom fields and custom views. |
| Set up conversations | 5 | Setting up chat flows, inboxes, chatbots. |
| Set up workflows and automations | 10 | Setting up workflows and automation for sales. |
| Email templates for sales | 10 | Content creation, 5 templates. |
| Sequence creation and optimisation | 20 | Setting up sales sequences, sequence optimisation. |
| Case study | 20 | Customer interview, images, copywriting. |
| One-pager | 20 | One-pager for sales, pdf / ppt. Content creation, visuals, images. |
| Life cycle stages implementation | 5 | Setting up lifecycle stages. |
| Sales rep coaching | hourly | 1:1 coaching. |
| Sales rep training | hourly | 1:many training. |
| Reporting and dashboards | 10 | Creating dashboard and reports for sales reps or sales management. |
Website
| Item | Points | Description |
|---|---|---|
| Website & Analytics audit | 10 | Auditing content, conversion paths, SEO. |
| Page design | hourly | Designing and developing a page. |
| Custom modules | hourly | Custom module creation. |
| Pillar page design | hourly | Long, SEO + conversion focused webpage |
| Landing page + thank you page design | 10 | Designing and developing a landing page and thank you page. |
| Conversion paths | hourly | Designing conversion paths for buyer personas. |
| Content workshop | hourly | Content ideation workshop with stakeholders. |
| A/B testing | 5 | Testing A/B versions of a page. |
| SEO | 10 | SEO analysis and improvements, task list. |
| Conversion rate optimisation | hourly | Optimising website conversions. |
Customer service
| Item | Points | Description |
|---|---|---|
| Knowledgebase design and setup | 40 | Designing knowledgebase pages and setting up the knowledgebase. |
| Knowledgebase content creation | hourly | Content creation to help customers find answers to their questions. |
| Implementing ticketing | 20 | Ticketing system setup and flows. |
| Implementing live chat or chatbot | 5 | Customer support chat or chatbot. |
| Email templates for customer service | 10 | Email templates for customer service teams. Content creation, 5 templates. |
| Feedback surveys | 20 | Feedback survey for customer service. |